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Software Generalist with 5+ years of experience in web development, ecommerce development and digital marketing. Proficient in product development from concept to implementation, and taking client requirements to develop innovative products. Adept at adjusting work pace to satisfy evolving client needs. Experienced in working remotely and managing teams of offshore service providers and developers. Collaborative and decisive with strong communication and interpersonal skills. Previous experiences also include high involvement with multiple departments of online businesses including technical and customer support, graphic design, marketing and social media.


Amazon| Jul 2018 - Present

Senior Software Development Engineer

Viral BLVD | Feb 2019 - Present

Director, Strategic Marketing

Managing influencers and building strategic marketing campaigns. Understand competitive and industry insights, identifying compelling benefits and features to use in marketing and advertising. Lead strategic development of integrated advertising campaigns by providing strong direction and strategic oversight. Current roster includes 32 influencers with a total of 6M followers with a reach of 21M+.

Millennial BLVD | Apr 2016 - Present

Chief Executive Director

Implemented a data warehouse to improve executive reporting and exception management. Consolidated business functions and locations eliminating over $15m in operating overhead annually. Exercised adept managerial approaches to assure customers with a great shopping experience. Facilitated and directed 3-10 associates on a daily basis in regards to proficient customer service. Worked with wholesale vendors to facilitate and direct product merchandising, receiving processes, and labeling and pricing.

DVLPR Stash | Jan 2016 - Apr 2018

Shopify Developer

Built an ecommerce store with a customized theme. Setup integrations with third party apps for a seamless ecommerce experience. Contributed to the designs and content for the brand. Worked with 6 different sales channels to increase overall revenue. Contributed to digital marketing efforts and paid ad campaigns on FB and Google. Designed graphic assets for products and social media with Canva and Photoshop. Managed social media channels with a consistent posting schedule and quality content to keep high levels of engagement. Contributed to customer support during peak hours of business. Added products and optimized product images and descriptions. Worked with foreign vendors to ensure quality control of the products. Worked with 4 different sales channels to increase overall revenue. Contributed to social media influencer marketing campaigns. Managed 2 social media channels to collect pixel data for retargeting campaigns. Handled customer support via email, Messenger and Instagram.

Core Qualifications

  • Project based development experience with Ruby on Rails.
  • Good understanding of the Ruby syntax and object oriented programming principles.
  • Strong remote collaboration skills.
  • Experience with Test Driven Development(TDD) and Behavior Driven Development (BDD).
  • Experience developing in a UNIX/LINUX environment and cloud based IDEs.
  • Knowledge and experience of front-end and backend technologies.
  • Strong experience of Git version control.
  • Solid understanding of object-oriented programming.
  • Building detailed mockups/outlines from scratch during the planning stage.
  • Experienced in modern, open source web frameworks and tools.
  • Familiarity with Scrum and Agile methodologies.
  • Assessing the effectiveness of digital marketing campaigns.
  • Compiling target lists for email marketing campaigns.
  • Evaluating new tech tools for digital marketing.
  • Keeping up to date on emerging trends in the field of digital marketing.
  • Experience with Pinterest, Google, Facebook, TikTok and Reddit ad platforms.
  • Researching the industry for best ways to set up marketing campaigns.
  • Customizing marketing pitches towards target demographics.
  • Experienced in modern, open source web frameworks and tools.
  • Tracking consumer reactions and conversations within social media.
  • Superior written and oral communication, and multitasking skills.
  • Discovering potential influencers to collaborate with and run successful campaigns.


AppAcademy Open | 2019 - 2020 (expected)

Full Stack Software Engineering

Udacity | 2019 - 2020 (expected)

Nanodegree - Digital Marketing

FreeCodeCamp | 2015 - 2016

Full Stack Javascript Web Development

CareerFoundry | Feb 2014 - Jun 2014

Ruby on Rails Web Development

Harvard John A. Paulson School of Engineering and Applied Sciences | 2011 - 2015

BSc, Computer Science

American University in Dubai | 2005 - 2009

Bachelors, International Business