Software Generalist with 5+ years of experience in web development,
ecommerce development and digital marketing. Proficient in product
development from concept to implementation, and taking client requirements to
develop innovative products. Adept at adjusting work pace to satisfy evolving
client needs. Experienced in working remotely and managing teams of offshore
service providers and developers. Collaborative and decisive with strong
communication and interpersonal skills. Previous experiences also include high
involvement with multiple departments of online businesses including technical
and customer support, graphic design, marketing and social media.
Amazon| Jul 2018 - Present
Senior Software Development Engineer
Viral BLVD | Feb 2019 - Present
Director, Strategic Marketing
Managing influencers and building strategic marketing campaigns.
Understand competitive and industry insights, identifying compelling
benefits and features to use in marketing and advertising.
Lead strategic development of integrated advertising campaigns
by providing strong direction and strategic oversight.
Current roster includes 32 influencers with a total of 6M
followers with a reach of 21M+.
Millennial BLVD | Apr 2016 - Present
Chief Executive Director
Implemented a data warehouse to improve executive reporting and exception management.
Consolidated business functions and locations eliminating over $15m in operating overhead annually.
Exercised adept managerial approaches to assure customers with a great shopping experience.
Facilitated and directed 3-10 associates on a daily basis in regards to proficient customer service.
Worked with wholesale vendors to facilitate and direct product merchandising, receiving processes,
and labeling and pricing.
DVLPR Stash | Jan 2016 - Apr 2018
Built an ecommerce store with a customized theme.
Setup integrations with third party apps for a seamless ecommerce experience.
Contributed to the designs and content for the brand.
Worked with 6 different sales channels to increase overall revenue.
Contributed to digital marketing efforts and paid ad campaigns on FB and Google.
Designed graphic assets for products and social media with Canva and Photoshop.
Managed social media channels with a consistent posting schedule and quality content to keep high levels of engagement.
Contributed to customer support during peak hours of business.
Added products and optimized product images and descriptions.
Worked with foreign vendors to ensure quality control of the products.
Worked with 4 different sales channels to increase overall revenue.
Contributed to social media influencer marketing campaigns.
Managed 2 social media channels to collect pixel data for retargeting campaigns.
Handled customer support via email, Messenger and Instagram.